Game marketing

Steam Summer sale 2016 – A few thoughts

What’s the secret to do well during a seasonal sale on Steam? Easy, release a game that knows some success to start with. You might get slightly different results based on the discount you apply but the sales you made on your release week should hint at how you’ll make on a seasonal sale. No […]

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How much press does an indie really need?

There is a thousand posts about how to contact the gaming press and each time a new one appears I’m surprised to read how badly some game developers still approach the people they are trying to get interested in their games. Things like not sending the Steam key right away and instead asking the reviewer […]

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A peek behind the curtain or how you almost heard about my game

With my last post about my disappointment of my results in Steam Summer Sale there were a few people surprised that they didn’t know about my game and recommended that I do a better job at PR. They’re right, one can always do better. I don’t think I’ll ever be able to say that I […]

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Win some, lose many more – Reaching out to the press

I stopped counting the number of emails I sent to the press a long time ago. Same for YouTubers. The ratio of emails sent / answers received is terrible and in many case the exposure gained from these efforts was also terrible. But even with poor results I keep going at it because I live […]

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Building an audience as an unknown indie game dev

I’m constantly baffled by how many indie devs posting games on Greenlight are not doing anything to build their audience outside of Steam. It’s not like there’s a lack of “you should do this or that” posts addressed to indies out there. Yet, many of them help propagating the “I just need to get on […]

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