Game marketing
How important is the gaming press for indies really?
Apr 20th
Before you read that I suggest you take a look at this post from Ryan Henson Creighton about the marketing push for Spellirium. I always find it fascinating when indies share some stats as it helps a bit to paint a more accurate picture of what it really means to be indie.
So you’re back? So [...]
Motivational indie poster: Marketing
Jan 3rd
Or demotivational? Anyway it’s a poster. A tongue-in-cheek poster but if I have to say so then … well I’ll try to do better next time.
Marketing is like a highway filled with grey cars. There are so many cars and most of them all look the same so it’s really difficult to have someone notice [...]
What an indie MMO dev should be careful about SWTOR
Dec 16th
This is my answer to Beau Hindman article named What F2P and indie games can learn from SWTOR. To be fair to Beau maybe I shouldn’t call myself an indie MMO developer. Maybe I should say I’m some kind of Rambo MMO developer. He’s doing a great job to talk about indie and lesser know [...]
No need to be humble to launch a bundle
Dec 11th
It seems that every week a new indie game bundle appears. With each new bundle we hear one more time that this bundle madness should stop. Why do these people care? I have no idea. Probably jealousy I guess. I’m jealous myself as it seems I can’t get in any bundle but I don’t understand [...]
So who should I contact next?
Oct 27th
So you will find below a list of websites/people I contacted about Star Corsairs. Mails sent contained links to screenshots, trailer, media kit, press release, etc.
I’m sure my list is far from complete but that’s the list I got so far. I basically went through websites that mentioned Golemizer before, websites that covered other indie [...]
Gone are the ads on www.golemizer.com
Jun 5th
For some time I was receiving comments about the ads appearing on the front website of Golemizer. Comments that it was giving a bad impression of the game and that it might drive players away from the game because of course the ads were about other games. There was also a thread about this subject [...]
Exposure as an indie game dev – Guerilla style
May 11th
I’ve said in the past that I don’t like “top ten things to do to get people to talk about your games” kind of lists as I’ve found that most of the time those are simply empty shells that are meaningless without the perfect combination of luck, contact, time, renown and such. The more you [...]
So I guess that I’m rich now?
May 7th
You know there some stuff that turns my stomach in weird ways. One of them is when I read “Quit your day job and make Facebook games“.
Hmm … Guess who released a Facebook game recently …
By way of a second example, he showed stats for a game that launched only four days ago. By day [...]
Yet another “how to make it as [insert game related job]“
Apr 28th
The more I read those the more I’m telling myself I should stop reading that kind of thing. Here’s the latest one from Edge.
Not that reading about how others have done it is bad but it gets to a point where it’s just intoxicating. I must have read nearly a hundred of those articles and [...]
No I won’t pay you to review my game
Mar 10th
At first I was receiving 1 or 2 of those emails almost every week. Now that I turned them all away I’m just receiving about 1 per month. Some of those people just can’t give up.
Hey your game is nice and I think we could really work together to help promote it. We can send [...]
