Game marketing

Guerrilla marketing – Five Nights at Freddy’s: Sister Location

Scott Cawthon just pulled a brilliant trick to advertise his game by trolling the press. Two days ago he posted an announcement saying that his latest game would be delayed because he let himself get too dark with it. The press is of course very fond of this type of stories so some took the […]

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What made No Man’s Sky hype exactly?

I haven’t played No Man’s Sky and don’t exactly plan to. Not because of the negativity surrounding this game right now but because I simply never got on its hype train and kinda figured that actually playing the game might not be that fun after all. The hype surrounding this game was so big and […]

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Steam Summer sale 2016 – A few thoughts

What’s the secret to do well during a seasonal sale on Steam? Easy, release a game that knows some success to start with. You might get slightly different results based on the discount you apply but the sales you made on your release week should hint at how you’ll make on a seasonal sale. No […]

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How much press does an indie really need?

There is a thousand posts about how to contact the gaming press and each time a new one appears I’m surprised to read how badly some game developers still approach the people they are trying to get interested in their games. Things like not sending the Steam key right away and instead asking the reviewer […]

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A peek behind the curtain or how you almost heard about my game

With my last post about my disappointment of my results in Steam Summer Sale there were a few people surprised that they didn’t know about my game and recommended that I do a better job at PR. They’re right, one can always do better. I don’t think I’ll ever be able to say that I […]

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