Game marketing

About discounts at release …

Slowly but surely I’m getting closer and closer to the release of HES (though if it’d get too close of the Christmas sale of Steam I might delay it a bit …) so obviously I’m starting to think of my launch strategy. One aspect of it is the all too famous now “discount on day […]

Share

Greenlight limbo, patiently waiting for it to go away

When I submitted Human Extinction Simulator to Greenlight my thoughts were that the earliest I submit it the earliest it would get the necessary votes and I’d be able to release both on Steam and for direct sales at the same time. It sounded like a good plan. What I didn’t foresee is that Greenlight […]

Share

Indie marketing – The (limited) power of Twitter

If you’re not on Twitter then you’re missing one more simple thing you can do to promote your game. That’s a true statement but it probably doesn’t carry as much weight as you might think. At least, not for everyone. Yesterday I announced that you can now pre-order Human Extinction Simulator and I did so […]

Share

It starts with a game and another, another … indie marketing plan

You probably won’t read that anywhere but the best indie marketing plan is probably to just have released a few games that sit in the “good” category. People will tell you to go to shows, how to contact the press, how to write a press release, what to put on your website but they all […]

Share

Indie game devs & YouTubers … same challenge

In the past two weeks I’ve sent many emails to YouTubers about Human Extinction Simulator. I’m still far from done and it’s worth mentioning that for now I mostly focused on YouTubers with a small audience. Why not go straight to the “big ones”? Simply that’s what everyone else is doing. While doing this I […]

Share