Game marketing

The fight for 5 minutes or why we’re not done yet with Early Access, Kickstarter and others

It seems half the news I read these days are about games that can’t really tell us yet what features will be part of the final release. Sometimes it’s conditional to meeting some objective on a Kickstarter campaign and sometimes it’s because the devs just don’t know if their Early Access period will get enough […]

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Emailing the press and YouTubers properly (or at least trying)

In the last past week I’ve been sending quite some emails to the press and YouTubers about Human Extinction Simulator. It’s not easy to always get the answer you wish you had but here’s how I’ve been doing it so far. When sending these emails I try my best to follow the many things press […]

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You already know how to promote your indie games

And if you don’t then let me introduce you to a nice little tool from an obscure startup called Google … By now to pretend to post a useful article about “how to promote indie games” (here’s the latest one) you really need to add some factual data to your post as everything has been […]

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The pricing game VS the noise

Note that I had to enable moderation for all comments as it seems my blog is the favorite target for spammers trying to sell stuff so given some time I’ll approve all comments. Sorry about that. — I don’t recall ever reading a PC game postmortem in which the price was set as a good […]

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How important is the gaming press for indies really?

Before you read that I suggest you take a look at this post from Ryan Henson Creighton about the marketing push for Spellirium. I always find it fascinating when indies share some stats as it helps a bit to paint a more accurate picture of what it really means to be indie. So you’re back? […]

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