Game marketing

A peek behind the curtain or how you almost heard about my game

With my last post about my disappointment of my results in Steam Summer Sale there were a few people surprised that they didn’t know about my game and recommended that I do a better job at PR. They’re right, one can always do better. I don’t think I’ll ever be able to say that I […]

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Win some, lose many more – Reaching out to the press

I stopped counting the number of emails I sent to the press a long time ago. Same for YouTubers. The ratio of emails sent / answers received is terrible and in many case the exposure gained from these efforts was also terrible. But even with poor results I keep going at it because I live […]

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Building an audience as an unknown indie game dev

I’m constantly baffled by how many indie devs posting games on Greenlight are not doing anything to build their audience outside of Steam. It’s not like there’s a lack of “you should do this or that” posts addressed to indies out there. Yet, many of them help propagating the “I just need to get on […]

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That scary feeling when you hear about a game for the first time

I just found out that there was a game named The Marvellous Miss Take¬†and it’s scary. The game came out on November 20th and I never heard about it before seeing the big ad on RPS. It’s scary as this looks like a nice and interesting game, the devs seem to have some budget (that […]

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The various types of game trailers

I already know that one of the negative point I’ll write in the post-mortem of Human Extinction Simulator¬†will be about its trailer. It’s a mix of not being great at this (I do hope I’m getting better with time but eh …), having my computer crash every 20 minutes when I’m trying to build it, […]

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