Indie Game Dev

About discounts at release …

Slowly but surely I’m getting closer and closer to the release of HES (though if it’d get too close of the Christmas sale of Steam I might delay it a bit …) so obviously I’m starting to think of my launch strategy. One aspect of it is the all too famous now “discount on day […]

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Greenlight limbo, patiently waiting for it to go away

When I submitted Human Extinction Simulator to Greenlight my thoughts were that the earliest I submit it the earliest it would get the necessary votes and I’d be able to release both on Steam and for direct sales at the same time. It sounded like a good plan. What I didn’t foresee is that Greenlight […]

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It starts with a game and another, another … indie marketing plan

You probably won’t read that anywhere but the best indie marketing plan is probably to just have released a few games that sit in the “good” category. People will tell you to go to shows, how to contact the press, how to write a press release, what to put on your website but they all […]

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Art and passion VS business and profits … Why not both!

The word “indie” evokes plenty of different things to different people but more specifically to many game devs it means something like “a creative/artistic process/passion as an end in itself”. Making money with their games is not an objective but maybe just a bonus or maybe it’s some kind of objective but they are still […]

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Emailing the press and YouTubers properly (or at least trying)

In the last past week I’ve been sending quite some emails to the press and YouTubers about Human Extinction Simulator. It’s not easy to always get the answer you wish you had but here’s how I’ve been doing it so far. When sending these emails I try my best to follow the many things press […]

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