Posts tagged marketing

Bret Airborne, 1 month later – Stats and thoughts

I won’t call this a postmortem as really I feel it’s a bit too early to use this word. Let’s say that it’s just a picture I’m taking a bit more than a month after the release of Bret Airborne. I’m not even sure I’ll one say write a proper “postmortem” with the typical “what [...]

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How important is the gaming press for indies really?

Before you read that I suggest you take a look at this post from Ryan Henson Creighton about the marketing push for Spellirium. I always find it fascinating when indies share some stats as it helps a bit to paint a more accurate picture of what it really means to be indie.
So you’re back? So [...]

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Looking for the graphic artist in me – Next game planning

I spent the whole day working on some stuff to see how far I am from my next game on the graphics level. I won’t waste your time and show you what I got right away. If you’d be kind enough to let me know what you think that’d be appreciated.
Top-view character
The first one is [...]

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Motivational indie poster: Marketing

Or demotivational? Anyway it’s a poster. A tongue-in-cheek poster but if I have to say so then … well I’ll try to do better next time.

Marketing is like a highway filled with grey cars. There are so many cars and most of them all look the same so it’s really difficult to have someone notice [...]

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Let’s cut the crap about Kickstarter. Do you really like killing 10 rats?

Each time I make my case about Kickstarter I keep hearing the same thing: “But if people support the project from very well-known people they might discover and decide to support other smaller projects” …
BULLSHIT!
The real trick to Kickstarter is first be widely known or be backed up by a big name and then it’s [...]

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Indie games marketing

Since I’ve started to work on Golemizer in 2007 I have learned a lot on creating games but there’s one topic that is still mystery to me (and probably to a lot of indies): marketing.
It’s one of these thing that the more you “know” about the less you’re actually sure you know anything about it [...]

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What an indie MMO dev should be careful about SWTOR

This is my answer to Beau Hindman article named What F2P and indie games can learn from SWTOR. To be fair to Beau maybe I shouldn’t call myself an indie MMO developer. Maybe I should say I’m some kind of Rambo MMO developer. He’s doing a great job to talk about indie and lesser know [...]

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No need to be humble to launch a bundle

It seems that every week a new indie game bundle appears. With each new bundle we hear one more time that this bundle madness should stop. Why do these people care? I have no idea. Probably jealousy I guess. I’m jealous myself as it seems I can’t get in any bundle but I don’t understand [...]

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So who should I contact next?

So you will find below a list of websites/people I contacted about Star Corsairs. Mails sent contained links to screenshots, trailer, media kit, press release, etc.
I’m sure my list is far from complete but that’s the list I got so far. I basically went through websites that mentioned Golemizer before, websites that covered other indie [...]

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Golemizer stats or why you DO want to give it more exposure

Accounts created in 1 year and a half before the integration on Kongregate
38,000
This was done with almost no help at all by the way. I only did 1 interview recently, sent multiple press releases that were never posted anywhere but on low traffic websites, sent many mails to reviewers without receiving an answer, was featured [...]

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