Posts tagged marketing

The good and bad of the new recently updated section on Steam

For some reason I didn’t noticed the big change to the “recently updated” section on Steam with the latest discovery update. It fixed a problem while taking away from devs an interesting tool to increase exposure of games. Better communication with players When the DLC The Three of Us for March of the Living was […]

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Guerrilla marketing – Five Nights at Freddy’s: Sister Location

Scott Cawthon just pulled a brilliant trick to advertise his game by trolling the press. Two days ago he posted an announcement saying that his latest game would be delayed because he let himself get too dark with it. The press is of course very fond of this type of stories so some took the […]

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What made No Man’s Sky hype exactly?

I haven’t played No Man’s Sky and don’t exactly plan to. Not because of the negativity surrounding this game right now but because I simply never got on its hype train and kinda figured that actually playing the game might not be that fun after all. The hype surrounding this game was so big and […]

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The difficulty of reaching players when you didn’t release a “hit”

Last week, a DLC for March of the Living was released: The Three of Us. You can check it here: http://store.steampowered.com/app/502560/ I also invite you to check this post from the person who wrote this DLC, Brian “Psychochild” Green: http://psychochild.org/?p=1421 While March of the Living (MotL) did well, it doesn’t qualify as a “hit”. This means that […]

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Why games are announced long before release and then get delayed

So apparently No Man’s Sky is delayed and some people need to use medication to get over this news… To be fair I haven’t really seen these people and it seems it’s more an angle the press is using to spread the story than anything else. Pretend there’s some outrage about news that might relatively […]

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