Posts tagged marketing

The difficulty of reaching players when you didn’t release a “hit”

Last week, a DLC for March of the Living was released: The Three of Us. You can check it here: http://store.steampowered.com/app/502560/ I also invite you to check this post from the person who wrote this DLC, Brian “Psychochild” Green: http://psychochild.org/?p=1421 While March of the Living (MotL) did well, it doesn’t qualify as a “hit”. This means that […]

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Why games are announced long before release and then get delayed

So apparently No Man’s Sky is delayed and some people need to use medication to get over this news… To be fair I haven’t really seen these people and it seems it’s more an angle the press is using to spread the story than anything else. Pretend there’s some outrage about news that might relatively […]

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How much press does an indie really need?

There is a thousand posts about how to contact the gaming press and each time a new one appears I’m surprised to read how badly some game developers still approach the people they are trying to get interested in their games. Things like not sending the Steam key right away and instead asking the reviewer […]

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A peek behind the curtain or how you almost heard about my game

With my last post about my disappointment of my results in Steam Summer Sale there were a few people surprised that they didn’t know about my game and recommended that I do a better job at PR. They’re right, one can always do better. I don’t think I’ll ever be able to say that I […]

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The results of a weeklong deal on Steam

Human Extinction Simulator was released on January 21st and isn’t exactly a bestseller on Steam. Reviews are good but scarce and like many other indie games most people simply don’t know it exists. Awareness is the most difficult challenge indie devs have to face but even when your game is not hugely popular Steam can […]

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