Posts tagged marketing

What made No Man’s Sky hype exactly?

I haven’t played No Man’s Sky and don’t exactly plan to. Not because of the negativity surrounding this game right now but because I simply never got on its hype train and kinda figured that actually playing the game might not be that fun after all. The hype surrounding this game was so big and […]

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The difficulty of reaching players when you didn’t release a “hit”

Last week, a DLC for March of the Living was released: The Three of Us. You can check it here: http://store.steampowered.com/app/502560/ I also invite you to check this post from the person who wrote this DLC, Brian “Psychochild” Green: http://psychochild.org/?p=1421 While March of the Living (MotL) did well, it doesn’t qualify as a “hit”. This means that […]

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Why games are announced long before release and then get delayed

So apparently No Man’s Sky is delayed and some people need to use medication to get over this news… To be fair I haven’t really seen these people and it seems it’s more an angle the press is using to spread the story than anything else. Pretend there’s some outrage about news that might relatively […]

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How much press does an indie really need?

There is a thousand posts about how to contact the gaming press and each time a new one appears I’m surprised to read how badly some game developers still approach the people they are trying to get interested in their games. Things like not sending the Steam key right away and instead asking the reviewer […]

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A peek behind the curtain or how you almost heard about my game

With my last post about my disappointment of my results in Steam Summer Sale there were a few people surprised that they didn’t know about my game and recommended that I do a better job at PR. They’re right, one can always do better. I don’t think I’ll ever be able to say that I […]

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