And if you don’t then let me introduce you to a nice little tool from an obscure startup called Google

By now to pretend to post a useful article about “how to promote indie games” (here’s the latest one) you really need to add some factual data to your post as everything has been said already.

Trying to hide behind the fact that you are trying to help new indie devs that might not be aware of everything one can do is BS as if they’re unable to do a 5 seconds search on Google to find everything that has been written on the subject then they’re not willing to do anything to help themselves.

I’ve come to “hate” advice givers with the years but a specific kind of advice givers. Those who just throw a wall of text at you and ask you to believe them without talking about their own specific experience. The “take it or leave it but I’m not backing anything I’m saying” attitude. It’s not to assume that you simply have to do what the dev next door did to get the same results (if it was that simple we’d all be successful indie devs) but to put things into context and see if you’d be able to apply something similar to your situation.

A simple example is that many people will tell you that going to conferences is of big help. Fine, I don’t doubt that it can’t hurt. What if you’re an introvert that sincerely hate this type of events and on top of that have some difficulties to entertain a discussion in a language that is not yours. You can force yourself into such situations but you most likely won’t get the same results as an easy-going person who likes to meet many strangers in a day. Going to conference is still a valid thing to do but maybe not the most appropriate thing to do for you (and surely not something you are required to do to be successful).

So in that case just saying “go to conference” isn’t helpful at all. You need to at least let me see what type of person you are for conferences to work for you. The same applies for everything else. Want to tell me that doing X was worthwhile? Well what about backing it up with some data. How many reviews did you get? How many demo were downloaded? How many units did you sell? Which people have you come to meet by doing this? How many Greenlight votes did you get? etc.

Again it’s not that it’s “bad” to tell others to try this or that. It’s just that it’s been written a thousand times already and you’re just piling up on the noise here. Expand on your own experience. Let us know what was frustrating but was still worth it. Tell us about actually what happened and not what we can all imagine by ourselves. Otherwise you might as well say something like “read the entire Internet and do everything you’ll find” …

Why am I cranky about this? Because even if we all know what we should do there’s no guarantee of anything here. What works for someone might not for somebody else. If you fail to provide any actual details about the advice you’re giving then don’t pretend you’re sharing anything.

Here, I’ll save some time to all these type of advice givers unwilling to go beyond just “do that, do this”. Just copy/paste everything you’ll find on Pixel Prospector and call it your own …

I can even join in and give you this incredibly good advice: Create a GOOD game! Simple as that! Who would have known. What about defining what I mean exactly about “good game”? Pfff … that’s just too much work, just take my words for it and remember to not create bad games …

On a more serious note though I’d invite you to read the “From indies to indies” interviews I posted a long time ago. The devs I interviewed are not giving you advice, they are simply sharing what they did, what worked and what didn’t. Read about their experience and see if you can take bits of it and apply it to your own situation.

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