Ads are not evil
Say that guy … and me. It’s just easier to quote someone that is better known than me to make a point.
Cliff Harris is running a small contest in which you have to design a banner to win a model of a ship featured in his game. Here’s the quote I like:
Isn’t this supporting evil advertising, which is evil, and also evil?
No. Ads are how most people heard about GSB so far. Advertising is a way for indies to get coverage without involving mega-bucks PR companies throwing lush parties. Plus we don’t use strobing, irritating or other dodgy ads. Without ads many websites you enjoy for free wouldn’t exist. Ads aren’t all evil.
Among those websites you can include Golemizer. Even though the game is mostly supported my microtransactions an interesting chunk of the money required to maintain the game online comes from the ads on the main website. Some of those ads are CPC and others CPM.
What annoys me a lot is to read something like “blah blah blah … ads evil I’m all blocking them ah!” on one of those geek honey pot like Slashdot or Techcrunch. Sure you can cut all the ads you want but are you willing to look into your wallet for every article you read on the web, for every television show you watch on TV, for every small Flash game you play on your lunch break? Probably not …
Sure we’re flooded with ads everywhere and it can get on your nerves sometimes but so is the reality if you want to access “free content”. Consider that you are paying for it by having ads popping in your browser as really nothing is free. Even if you are one of those open source evangelist you have to realize that this “free” piece of code you are downloading comes from a server located in some building, requiring electricity to run and someone to install, maintain and build the machine it’s running on. So nothing’s really free.
So keep blocking ads if you want but you’re only participating in the effort to find different ways to pull money out of your wallet. Don’t think you’ll get away with it as money needs to be involved somewhere at some point. What about ads targeting kids? Well you need to have some kind of frame that helps to protect people that might not have all the tools necessary to understand what they see but ultimately the first regulation needs to come from parents.
That’s a touchy subject as each time I talk about what parents should try to do someone always come and tell me “you have no clue what you’re talking about because you don’t have kids yourself”. Yeah and that makes me totally dumb and unable to make any kind of intelligent statement …
“You can’t watch them all the time …” … sigh … Right there you missed the point. It’s not about watching them it’s about teaching them. You don’t need to hide those Evony ads with boobs from your kids but it might be a good thing to explain to them that these ads are just a poor trap to get people to a website.
And once you finally explained to your kids how advertising works you can now go hide and click yourself on those ads just in case you would see more cleavages on that website …